Miranda Kerr, the supermodel-turned-entrepreneur, has spent years transforming her passion for wellness into KORA Organics, a globally recognized skincare brand centered around high-performance, certified organic products. Known for her commitment to holistic health, Kerr has established KORA as a reflection of her dedication to inner and outer radiance, promoting the idea that true beauty and wellness come from within. In her latest venture, Kerr has partnered with Pressed Juicery to launch the “7-Day Turmeric Glow System,” a wellness bundle that reflects her belief in the strong connection between inner health and skincare. This collaboration introduces a unique combination of skincare and nutrition, highlighting Kerr’s vision for accessible and impactful wellness. The new “7-Day Turmeric Glow System” combines KORA Organics’ turmeric-based skincare products with Pressed Juicery’s Turmeric Glow Shots, providing a seven-day routine that supports beauty and wellness from the inside out. The kit includes KORA’s Turmeric Glow Foaming Cleanser and Brightening & Exfoliating Mask, rich in antioxidants to soothe and nourish the skin, alongside Pressed Juicery’s turmeric shots, which boost an anti-inflammatory. The bundle is designed to integrate effortlessly into daily life, offering a holistic experience that hydrates, exfoliates, and brightens the skin while promoting overall wellness.
“We chose Miranda Kerr and KORA because of Kerr’s consistently thoughtful authenticity in ingredient selection and efficacy. By combining the internal benefits of Pressed’s powerful turmeric recipes with KORA’s high-performance skincare, we’re excited to offer a unique synergistic system to help our guests achieve that a radiating glow from the inside out.” Andrei Najjar, SVP of Brand from Pressed Juicery, shared.
For Kerr, this collaboration is a natural extension of her wellness practices and aligns with the values she promotes through KORA Organics. “At KORA, we focus on creating high-performance, certified organic skincare that nurtures not just your skin but your mind, body, and spirit,” Kerr said. She highlighted the ease of merging her brand’s products with Pressed Juicery’s plant-based offerings designed for wellness. “This collaboration felt like such a natural fit because of our shared commitment to holistic wellness,” Kerr noted.
Justin Nedelman, CEO of Pressed Juicery, echoes this sentiment, emphasizing the synergy between the two brands. “We’re thrilled to work with KORA Organics and Miranda Kerr on this collaboration,” he shared. “Merging the power of nutrition and skincare is part of our core company ethos, as we truly believe beauty starts from within. At Pressed, we are always looking for ways to elevate the wellness journey for our guests, and the 7-Day Turmeric Glow brings together clean, effective ingredients for a balanced radiant glow.”
As the wellness industry continues to grow, Kerr’s collaboration with Pressed Juicery represents a significant step in bringing inner wellness and skincare together in a tangible, accessible way. With over 100 retail stores across nine states and nearly 4,000 distribution points nationwide, Pressed Juicery has a broad reach, helping this wellness bundle find its way to an audience eager for simple, effective self-care products. The brand’s successful collaborations with other wellness-centered brands, like Barry’s and Dr. Barbara Sturm, further strengthen its impact, with previous partnerships driving sales growth up to 30%.
For Kerr, wellness is much more than skincare alone; it’s a way of life she actively nurtures daily. “For me, beauty and wellness are completely intertwined. True beauty radiates from within, and that comes from maintaining a healthy mind, body, and spirit,” Kerr explained. Her daily wellness routine includes nourishing foods, hydration, meditation, and self-care rituals. By integrating skincare with inner health practices, she has created a lifestyle where wellness and beauty thrive, a philosophy evident in her products and brand collaborations. This path, however, has come with its challenges. Shifting from the modeling industry to the business world required a significant adjustment for Kerr, who quickly realized the depth of commitment needed as an entrepreneur. “In modeling, you show up and rely on a team to handle the rest,” she explained. “But as an entrepreneur, you’re involved in every decision, big and small.” She had to learn to trust her instincts and rely on her team’s expertise, an approach that has helped her gain confidence in her role as CEO. “Collaboration has been so important,” she said, adding that she’s found greater fulfillment in building KORA and aligning it with her wellness mission over time.
One of the guiding principles Kerr upholds as an entrepreneur is the importance of authenticity. In a crowded market, staying true to her vision has been crucial to KORA’s success. She advises other aspiring entrepreneurs to do the same: “In today’s competitive market, it can be tempting to follow trends or try to be everything to everyone, but staying true to your vision will help you stand out,” she shared. This approach has helped her build a successful business and resonated deeply with her customer base, who value KORA’s transparency and commitment to high-quality, organic ingredients.
Reflecting on her journey, Kerr speaks of her fulfillment in creating a brand that genuinely helps others. “Knowing that our products are making a positive difference in people’s lives brings me so much joy,” she said. While she remains grateful for her experiences and success as a model, her work with KORA Organics feels personal and purpose-driven. In her view, KORA is more than just a business; it’s a way to empower others to prioritize their health and embrace a holistic approach to beauty. Kerr’s journey from supermodel to entrepreneur illustrates how a strong sense of purpose and authenticity can lead to building a successful brand. Her work with KORA Organics and her latest collaboration with Pressed Juicery demonstrates her commitment to creating a wellness-focused business that is both accessible and impactful. Through KORA, Kerr emphasizes that beauty goes beyond surface appearance; it reflects inner health and self-care, which can inspire others and promote well-being.
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