Reader Q&A
Welcome to Reader Q&A — a space inside The Founder’s Edit dedicated to answering real questions from startup founders, creative entrepreneurs, and emerging leaders. From structuring a business and building a brand, to navigating supply chains, marketing strategy, and leadership decisions — this is where we talk about what it actually takes to grow something real.
Think of it as practical insight for the modern founder, grounded in experience — and shaped by your questions.
Have something on your mind? DM me @angelachan_co or reach out through the site. Your question might just show up here.
Q&A
Q: Is your pricing accessible for early-stage founders?
Such a great question — and one that comes up often.
The short answer is: I work with founders and businesses at different stages, and pricing reflects where you are and what you need. Sometimes that means a full brand strategy and launch support; other times, it’s a quick consult to solve a specific challenge in marketing, business structure, or product positioning.
I don’t believe in one-size-fits-all pricing — but I do believe in transparent value. If I can create momentum, clarity, or speed up a decision that moves your business forward, I want to make that accessible.
So no, you don’t have to be a unicorn startup to work with me. Just be ready to build something real, ask sharp questions, and take bold action.
Feel free to reach out — I’m always happy to chat and see if there’s a fit.
Q: Do I need a business plan to get started?
No — not a formal one. What you do need is clarity on what you're offering, who it's for, and how it will create value. Many founders get stuck trying to write a perfect business plan instead of validating their idea. Action beats perfection.
Want help mapping that out? Let’s talk.
Q: How should I structure my business?
It depends on your goals, risk tolerance, and growth plans. LLC? S-Corp? Partnership? It’s not one-size-fits-all. I walk founders through these decisions all the time — and help align your structure with your strategy.
Every founder’s situation is different. Reach out if you want to explore your options.
Q: What’s the right time to bring in help with marketing?
If you’re asking, you’re probably close. Whether you’re launching, scaling, or stuck in place, bringing in someone to help clarify your message, strategy, or positioning can unlock serious momentum.
If you're trying to figure out what kind of support makes sense — that's exactly what I’m here for. Let’s connect.
Q: "I love the idea of alternative assets, but are Hermès bags really investments? Aren't they more like expensive hobbies than income-generating assets?"
Totally fair perspective — and I genuinely appreciate how thoughtfully this question was raised.
You're absolutely right that obtaining certain Hermès bags at retail can sometimes (though not always) require relationship-building and a level of pre-spend. But that exclusivity is actually what helps drive their value in the resale market — and what sets Hermès apart from other luxury brands.
Of course, sometimes it's simply about buying something you love... that just happens to appreciate in value.
That said, from both my experience and available data, the more interesting conversation is how select Hermès bags — particularly Mini Kellys and Birkin 25s — perform in the resale market when compared to other luxury brands.
Some key resale examples:
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Mini Kelly 20: Retail ~$8,500 | Resale: $25,000–$29,000
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Birkin 25 (Togo leather): Retail ~$10,400 | Resale: $28,000–$32,000
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Kelly 28 Sellier: Retail ~$11,800 | Resale: $33,000–$38,000
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Himalaya Birkin: Auction resale up to $450,000
Naturally, not every bag qualifies — and no, this isn’t passive income. But when selected with intention, certain Hermès pieces have outperformed traditional assets, held value through volatility, and offered surprising liquidity. That’s what makes them interesting in a modern, diversified portfolio — particularly for collectors and founders who value both design and long-game thinking.
So yes, I understand the skepticism. And I also think there’s room for both things to be true: a beautifully made bag can be a joy to carry and a smart store of value.
Because as I always say...
Not every handbag is the same. 😉